“I didn’t plan to be a furniture maker. It happened by accident,” says Erin True, founder and owner of Urban Wood Goods. Surrounded by tons of reclaimed lumber soon to be turned into tables in her 12,000-square-foot Chicago warehouse, it’s hard to imagine how impressive her purposeful actions could be.

Range Rover

For some, the risk of moving to a new city for a new relationship with no job would take courage. For Erin it was a natural leap.

Range Rover Land Rover Owner Story

After leaving her teaching job in Detroit, Erin knew she needed a new professional direction. She read an article on reclaimed-wood furniture and took a drive to pick up an old joist she’d found online. Before she put her high school woodshop skills to work and sold that first bench, she was hooked. “Driving out to sites to find lumber and give it new life as furniture is such an adventure.”

“I always loved Range Rovers growing up. Owning one has been a goal, something I’ve really worked toward.”

Erin True, Founder and Owner of Urban Wood Goods
Range Rover Land Rover Owner Story

What started as one joist in the garage soon turned into a lumber stockpile. As the orders picked up, so did her relationship. Jason True is now her husband and business partner. “There was a point when I realized that we’d outgrown the garage. We needed more space.”

Range Rover Land Rover Owner Story

Fast-forward to now. With a successful business under her belt, she can see how far her bravery has taken her. But it’s not the success that makes her happy; it’s the ability to craft something new from old and have it mean something.

“A dining table is one of the most special places you can be. People gather to eat—but also do homework, fall in love, share conversations, laugh and cry. Knowing the history of the wood adds wisdom to that meaning.”

“To me, my Range Rover represents luxury, craftsmanship and quality. It’s what I aspire for my brand to be.”

                     Erin True, Founder and Owner of Urban Wood Goods


Range Rover Sport – The most Dynamic Range Rover vehicle 



Range Rover Sport truly justifies the "S" in SUV. Taking our model range to another level, it is the most agile, dynamic and responsive Range Rover vehicle ever.



Simply choose a model to start creating a Land Rover vehicle that’s right for you. You can admire your build from all angles and revisit it at any time. When you’re ready, you can share your configuration with your friends or with your local retailer.



Your opportunity to get behind the wheel of a Land Rover vehicle and head off-road for an exciting challenging drive.


6 still to discover

Range Rover Land Rover Owner Story

Posted: 07-06-2018

We're creating a series of short films and photo shoots featuring Land Rover vehicle owners. We want to hear about your adventures, your family, your passions and motivations. But most importantly, we want to know what makes your story different. We want to find out what makes your story yours.

Range Rover Land Rover Owner Story

Posted: 08-10-2018

From polo to dressage, Range Rover and ranch owner Alice Womble is driven to find a champion.

Range Rover Land Rover Owner Story

Posted: 07-06-2018

Leading a group of amateur astronomers, Discovery owner Dr. Joel Moskowitz makes a break for the deep, dark beyond.

© 2022 Jaguar Land Rover North America, LLC

Important note on imagery & specifications.
We are living through exceptional times. Due to the COVID-19 pandemic, we have been prevented or delayed in the creation of new images of current model year vehicles. Furthermore, the global impact of micro-chip shortages is further affecting launch timings and build specifications, including options and accessories. Until these unique events are resolved, please note that many vehicle images cannot be updated to 2022 model year specifications. As a result, available features, options, trim and color schemes may differ from many images shown and therefore you should not rely solely on such images in making purchasing decisions. Please contact your local authorized Land Rover Retailer for detailed 2022 model year specifications.

Jaguar Land Rover Limited is constantly seeking ways to improve the specification, design and production of its vehicles, parts, options and/or accessories and alterations take place continually, and we reserve the right to make changes without notice. Some features may vary between optional and standard for different model year vehicles. The information, specification, engines and colors on this website are based on European specifications and may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment and retailer-fit accessories that may not be available in all markets. Please contact your local authorized Land Rover Retailer for availability and prices.

The mapping on this website is provided by external mapping providers and is for general information purposes only.