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EVENTS AND SPONSORSHIPS

EXPERIENCE LAND ROVER AT AN AUTO SHOW OR EVENT IN YOUR AREA AND LEARN ABOUT OUR SPONSORSHIPS

DEFENDER ABOVE & BEYOND SERVICE AWARDS

For seven decades, Land Rover has been creating hard-working vehicles that are known worldwide for taking service workers on missions to help others. Now we are awarding seven customized Defender models to seven U.S. nonprofits that go Above & Beyond for their communities every day.

Land Rover Defender parked on mountain cliff with rescue gear.

OVERLANDING IN THE DEFENDER

Overlanding is a self-reliant journey that involves crossing large stretches of land over long periods of time. In All You Need to Know: Overlanding, a new documentary created in partnership with the A+E network, the Defender traverses the rugged terrain of the U.S. Southwest. With its advanced technologies, assortment of accessories and unmatched durability, it’s clear that the Defender is the perfect vehicle for such an adventure.

Land Rover Defender parked on mountain cliff with rescue gear.

EQUESTRIAN

Equestrian pursuits test skill, bravery, power and partnerships. Land Rover has supported world-class competitions and riders for decades. We sponsor the United States Equestrian Federation (USEF) who serve as the National Governing Body for Equestrian Sport in the United States.

Equestrian Games sponsored by Land Rover.

LAND ROVER TRĕK 2021

80 Land Rover Retailer teams from the U.S. and Canada will go head-to-head at the Land Rover TRĕK 2021 Qualifying Trials in September. The teams will face a series of challenges that put their off-road abilities and analytical skills to the test. Only the most innovative and daring will make it to the Finals Competition in October.

Land Rover Defender practicing for TReK 2021 competition.

EVENTS & AUTO SHOWS

The Land Rover lineup will be on display at a number of Auto Shows throughout the U.S. See the vehicles firsthand, and discover the new features inside and out. Product experts will be on hand to answer questions and introduce the major advances in technology, performance and convenience.

Discovery Vision Concept vehicle showcased at an auto show.

U.S. SKI & SNOWBOARD

Land Rover North America and U.S. Ski & Snowboard have announced that Land Rover is the new Official Vehicle Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA.

Land Rover U.S. Ski and Snowboard Ambassadors.

4xFAR

Land Rover presented 4xFAR, a weekend festival event combining live music, culinary and adventure experiences curated by Land Rover.

4xFAR Event Logo.