TRĕK OFF-ROAD COMPETITION

This year's off-road adventure competition was set in the Santa Lucia Mountain range surrounding Quail Lodge & Golf Club in Carmel, California. Teams of Defender retail staff went head-to-head in customized Defender 110 vehicles, showcasing their skills across demanding terrain and a series of challenges. The winning team of the TRĕK 2024 Finals was revealed at Destination Defender.

Built for epic expeditions, the Defender 110 TRĕK edition features a bespoke 3M Pearl White wrap, 18-inch Steel Wheels, and exclusive TRĕK badging. Each special-edition vehicle is outfitted with custom off-road equipment, including an expedition roof rack, rear ladder, side-mounted gear carrier, front bumper undershield, 4-Pod Roof Light Kit, and more.

“The TRĕK competition is a highly anticipated annual event for our retailers that celebrates the adventurous spirit of Defender. We’re thrilled to bring back the challenge this year for retailers to compete behind the wheel of Defender vehicles and look forward to seeing the winning teams face off in the finals in the coming weeks.”

-Sam Allen, Defender Brand Director

This year’s competition was held in Hidden Falls Adventure Park in Marble Falls, Texas, featuring 109 teams of Land Rover Retailer employees from across the U.S. and Canada. Each team faced head-to-head and team challenges in identically customized 2023 Land Rover Defender 130 vehicles. The top 10 teams from each wave of the competition will return for the TRĕK 2023 Finals, where the overall winner will be crowned at Destination Defender.

Based on the new eight-seat 2023 Defender 130 P400 SE, this year's Defender TRĕK vehicles feature a bespoke matte black wrap with the TRĕK logo in Carbon Black on the doors and custom TRĕK interior and exterior badging. All-terrain equipment includes off-road tires, Remote Control Electric Winch, new LED lighting, a Hitch-Mounted Hi-Lift jack, a suspension lift, roof-mounted Tread Pro traction boards and more.

“The TRĕK competition allows our retailers to understand the ‘Embrace the Impossible’ ethos of the Defender brand. Passing down knowledge gained from years of off-road experience to our retailers and, ultimately, our clients is something we cherish each year."

- Charlotte Blank, U.S. Chief Marketing Officer, Jaguar Land Rover North America

100 teams of Retailer employees from across North America will gather in Manchester, Vermont, to compete in the 2022 TReK regional trials. Inspired by the original Camel Trophy competition, TReK tests some of the best experts across the U.S. and Canada as they put their abilities to the test in off-road driving, navigation and team collaboration behind the wheel of a custom Defender vehicle.

The Defender 110 TReK vehicle continues the Defender legacy of overcoming the unpaved pathway. Each vehicle is customized with accessories such as Electric Winch²⁵, Roof Mounted Tent, Roof Mounted Awning, Side-Mounted Water Storage System, Solar Panel and Auxiliary Battery, plus additional features all created to take on some of the toughest demands.

“As we look ahead, we are thrilled to bring back the TReK competition for another year putting the capability of the Defender and our retailers’ skills to the test. This competition lets us engage with our retailers while letting them embrace and experience firsthand what the Land Rover brand means.”

-  Joe Eberhardt, President and CEO, Jaguar Land Rover North America

From September 16–26, 2021, 70 teams of Land Rover Retailer employees from across North America competed in the TRĕK qualifying trials. The courage of competitors and the capability of their custom 2022 Land Rover Defender SUVs were tested with off-road driving events, navigation games and team challenges throughout the week.

This year, champion skier and Land Rover Ambassador Lindsey Vonn used her athleticism and outdoor adventure skills to take on some of the toughest challenges alongside Land Rover Retailers.

Each team drove the new 2022 Defender 110 S P300, equipped with 18” Steel Wheels, Off-Road Pack, Towing Pack and a range of accessories to aid them in the competition. The most capable Land Rover vehicle ever produced, the Defender is up to any challenge.

Originally established in 1996 after the legendary Camel Trophy, the TReK Off-Road Competition was revitalized for the first time in 17 years to celebrate the return of the Defender family to the Land Rover brand. The competition started at The Biltmore Estate in Asheville, North Carolina and continued on to Palm Springs for the finals.

53 teams of Land Rover Retailer employees from across the U.S. and Canada participated in the re-introduced off-road competition last year to celebrate the return of the Land Rover Defender.

Each team drove a Defender 110 SE P400, equipped with 20” Wheels, Explorer Pack and a range of accessories to help them complete challenges. There’s no task too big for the Defender.