THE LAND ROVER TREK OFF‑ROAD COMPETITION
This two-day event tested the limits of both the Land Rover Retailer employees and their Land Rover vehicles.
"With the return of the Land Rover Defender in 2020, we are thrilled to bring back the TReK competition to put our vehicles—and the skills of our Retailers—to the ultimate test."
Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America
53 TEAMS, 53 DISCOVERY SUVS
In September 2019, 53 teams competed in 53 identical 2020 Land Rover Discovery SUVs in the Land Rover TReK Regional Trial. Testing the mettle of both competitors and vehicles, this TReK included off-road driving events, navigation games and team challenges.
OFF‑ROAD AT ONE OF AMERICA’S GRANDEST ESTATES
Located on the grounds of the famed Biltmore Estate, the Land Rover TReK Regional Trials made extensive use of the estate’s 8,000 acres, covering a wide range of terrains, including mud and ruts, water crossings and rock crawls.
A STORIED COMPETITION
Originally established in 1996 and modeled after the legendary Camel Trophy, this competition is designed to challenge and educate Land Rover Retailer employees from the U.S. and Canada.
AND THE FINALISTS ARE
- Land Rover Alexandria (Alexandria, Virginia)
- Land Rover Baton Rouge (Baton Rouge, Louisiana)
- Land Rover Buckhead (Atlanta, Georgia)
- Land Rover Columbia (Columbia, South Carolina)
- Land Rover Edmonton (Edmonton, Alberta, Canada)
- Land Rover Fairfield (Bridgeport, Connecticut)
- Land Rover Minneapolis (Golden Valley, Minnesota)
- Land Rover Roaring Fork (Glenwood Springs, Colorado)
The winning retail teams from The Land Rover TReK 2020 Qualifying Trials will advance to the finals this January in Palm Springs where they will compete in the New Land Rover Defender vehicles.
