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“After a successful introduction of the first ‘Defender Service Awards’ in 2021, we are honored to continue the legacy of recognizing organizations that make a difference in their communities. This year, along with our presenting sponsor CHASE and five category sponsors, we will be able to reward non-profits with customized Defender 130 vehicles and monetary donations to help further their causes.”

Joe Eberhardt, President and CEO,

Jaguar Land Rover North America



Nonprofit organizations are vital in making a difference where it matters most, in their communities through countless acts of service. For decades, Land Rover has created vehicles known worldwide for taking service workers on missions to help others. Last year, we launched the Defender Service Awards to recognize seven nonprofits for their accomplishments. Land Rover was so inspired by our winning organizations that we're back for a second year. We are awarding five customized Defender 130 models to five U.S. and Canada nonprofits that support their communities every day. Each winner will receive a $25,000 USD cash prize, and each finalist will be given $5,000 USD to aid in their services.


Congratulations to the 2022 Defender Service Awards winners. See our winners below and click to learn more about the work they do.


Appalachian Bear Rescue (Townsend, TN)

COMMUNITY SERVICES – Sponsored by ei3

Mercy Chefs (Portsmouth, VA)


Green Lake Association (Green Lake, WI)

VETERANS OUTREACH – Sponsored by dentsu X

Patriot Service Dogs (Marion County, FL)

SEARCH AND RESCUE - Sponsored by Pelican

Sauvetage Bénévole Outaouais – Ottawa Volunteer Search And Rescue (Ottawa, ON)



When someone finds a sick or hurt seal, sea turtle, dolphin, or other marine creature, the New York Marine Rescue Center (the only one in New York State) answers the call. The center has rescued more than 3,900 animals since it opened in 1996; after saving an animal, the team of biologists helps rehabilitate it so it can return to the wild. Public education and animal research are also big parts of this nonprofit’s mission. The Rescue Center uses its new Defender to access remote sites for animal rescues and transport staff and gear to events like beach cleanups and school programs. “We’re able to bring it out onto the beaches, which gets us to more remote locations,” says Director Danielle Pirello. “It makes the response time much quicker.”



The highly skilled volunteers who make up Wolfe County Search & Rescue respond to lost-person incidents and rock-climbing accidents in the beautiful and rugged Red River Gorge region, a service area of more than 400 square miles. They have the know-how to pull off technical, high-angle rope rescues on the gorge’s vertical walls, often working in difficult weather conditions to keep visitors safe—such as during the historic flooding of 2021. The SAR team relies on its new Defender to handle the area’s rough, rutted, and often wet access roads so they can respond quickly to the next emergency.


Where can I read the full contest rules?

Who can be entered for consideration?


    Only charitable organizations with a 501(c)(3) status or registered Canadian charity status are eligible for the Defender Service Awards presented by Chase. Each charitable organization must fall into one of five categories of service: Veterans Outreach, Community Services, Animal Welfare, Search & Rescue or Environmental & Conservation.

How can my organization enter?


    Create a video that is up to three minutes long and demonstrates how your charitable organization goes above and beyond to defend your community, the need the organization addresses and how your team would benefit from a Land Rover Defender. During the Contest Entry Period (July 25, 2022 to September 7, 2022), upload your video and information using the entry form by clicking “Enter Now.”

What information must be included in my organization’s submission?


    All video submissions must include an explanation of:


    • How your organization’s work aligns with the category you’ve chosen to enter
    • How your organization’s activities meet an urgent need in your community
    • How a Land Rover Defender will help move your organization’s efforts forward and/or expand your reach
    • How one or more specific features of the Defender will help expand your organization’s mission.

What are the video submission requirements?


    Your submission can be filmed professionally or shot on your cell phone. Any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. For any music included in your video, upon Sponsors’ request, you must be able to provide proof you have secured the rights to use that music for contest, advertising, publicity and promotional purposes. When in doubt, if the music rights are not secured, please do not include music in your video submission.

When are submissions due?


    All entries and accompanying videos must be submitted via the Land Rover website by September 7, 2022 at 8:00 p.m. ET.

How will voting work?


    After the submission window closes, the Defender Service Awards team will select up to five finalists per category. Finalists will be announced on this page and the vote for winners will open to the public on October 21, 2022. Click on “Vote Now” to watch the finalists’ videos and cast up to one vote per day, per category, for the organization you feel deserves to win.

When will the winners be announced?


    All winners will be announced no later than December 1, 2022.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on 07/25/22 and ends on 11/6/22. TO ENTER MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C. OR CANADA, AN ELIGIBLE CHARITABLE ORGANIZATION, AND HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C. OR CANADA. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit or for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.