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DEFENDER ABOVE & BEYOND SERVICE AWARDS WINNERS

SEE THE WINNERS OF THE 2021 DEFENDER ABOVE & BEYOND SERVICE AWARDS

Bird's eye view Defender on waterfront.

The Defender is a versatile tool, capable of scaling mountains and crossing treacherous rivers—but it’s most powerful when the driver is steering it on a mission to help others.

ABOUT THE DEFENDER ABOVE & BEYOND SERVICE AWARDS

Over the past year, there have been incredible displays of bravery and resilience. We were inspired by the commitment of nonprofits across the US to serve others, so we awarded seven customized Defender models to seven US nonprofits that go above & beyond for their communities every day.

Our livestream of the winners celebrated all the work and dedication they have given to supporting their communities. From first responders and conservationists, to search and rescue volunteers and wildlife advocates, we know that great things happen when a highly capable vehicle is driven by highly capable people.

Check out the winners and donate now to support all our finalists in their future endeavors.

The Land Rover team selected five finalists in each category of Coastal & Marine Conservation, Search & Rescue, First Responders, Animal Welfare, Fire Safety & Response, Urban Improvement and Environmental nonprofits, then the public voted to choose the winning organizations. Now that we’ve selected our winners, stay up to date with their journeys in their new Land Rover Defender.

WINNERS

Congratulations to the 2021 Defender Above & Beyond Service Award winners. See our winners below and click to learn more about the work they do. If you missed the livestream announcement, watch it now.

FINALISTS

We congratulate our incredible finalists for entering. Click below to donate and support their causes.

  • COASTAL & MARINE CONSERVATION

    These five nonprofits go Above & Beyond to protect marine life, clean up the coasts, engage youth in science and nature, and empower veterans through environmental restoration. With an impressive wading depth and durability in a variety of conditions, the Defender could help them tackle their next mission. Watch their video submissions and become inspired by their stories.

  • SEARCH & RESCUE

    No stranger to harrowing rescue missions in remote areas, the five finalist Search & Rescue nonprofits are truly capable of great things. They scale treacherous mountains in search of avalanche victims, train dogs and their handlers to traverse uncertain terrain in search of lost hikers and mobilize veterans to embark on off-road expeditions. These organizations embody the spirit of boldness that Land Rover champions. A new Defender could take them on their next life-saving trek.

  • FIRST RESPONDERS

    From medical emergencies to natural disasters, and everything in between, these volunteers are the first to respond when their communities are in need. Their life-saving missions require a vehicle that can not only transport their emergency equipment easily, but also take them off-road if duty calls in uncharted territory. Watch the films from these heroic nonprofits and see how they could benefit from the capable new Defender.

  • ANIMAL WELFARE

    Through rehabilitating wildlife, rescuing abandoned pets and offering sanctuary for abused farm animals, these nonprofits fervently defend members of their communities—whether they walk on two legs or four. Responding to animal rescue calls often requires a vehicle equipped for seamless transport, whether that means ample cargo space or enough power to effortlessly tow a horse trailer. Learn how these exceptional nonprofits could benefit from a new Defender while protecting creatures great and small.

  • FIRE SAFETY & RESPONSE

    From the mountains to the woods, to the beach, fire can strike anywhere. And many times, there’s no easy route to help those in harm’s way. Fire Safety & Response nonprofits face all kinds of terrain, and the Defender can offer an added measure of bravery, with a unique unibody structure that provides triple the torsional rigidity of a body-on-frame design and exceptional durability. Learn how these nonprofits could benefit from a new Defender while rescuing those endangered by fire.

  • URBAN IMPROVEMENT

    What makes a city special is the community that lives there. And when a neighborhood struggles, these urban improvement nonprofits can help its residents find new opportunities, feel empowered and thrive. They do so much with passion, dedication and heart, but sometimes it helps to have roof rack that's capable of handling a 291 lb. dynamic load. That's where the customizable Defender comes in. Learn how these incredible nonprofits can benefit from our most capable and adaptable vehicle.

  • ENVIRONMENTAL

    Some of our most fragile ecosystems are also extremely difficult to reach. But whether these environmental nonprofits are focused on land conservation, air quality monitoring or environmental maintenance, they will go where the mission takes them. The Defender and its range of 18” to 22” wheels, including off-road tires, can help carry them effortlessly over whatever terrain they encounter. Learn about all the ways these nonprofits can benefit from our most capable vehicle.

FREQUENTLY ASKED QUESTIONS

SELECT MODEL

FREQUENTLY ASKED QUESTIONS -

  • All of the details you need to enter can be found on our Official Contest Rules page.
  • Only not-for-profit organizations with a 501(c)(3) status are eligible for the Defender Above & Beyond Service Awards. Each nonprofit must fall into one of seven categories of service: Fire Safety & Response, Coastal & Marine Conservation, Animal Welfare, Environmental, First Responders, Search & Rescue and Urban Improvement.
  • Create a video that is up to three minutes and demonstrates how your nonprofit goes Above & Beyond to defend your community, the need the organization addresses and how your team would benefit from a customized Defender. Check this page to see if your category’s submission window is currently open and, if so, upload your video and information by clicking “Enter Now.”
  • All video submissions must include an explanation of:

    • How your organization’s work aligns with the category you’ve chosen to enter
    • How your organization’s activities meet an urgent need in your community
    • How a Land Rover Defender vehicle will help move your organization’s efforts forward and/or expand your reach

  • Your submission can be filmed professionally or shot on your cell phone—any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. Do not include music in your submission; any video containing music will be disqualified.
  • All videos and materials must be submitted via the Land Rover website before each category’s submission window closes.

    Submissions are now closed for all categories.
  • After the submission window closes for each service area, the Land Rover team will select five finalists per category. Finalists will be announced on this page and the vote for winners will open to the public. Click on “Vote Now” to watch the finalists’ videos and cast up to one vote per day, per category, for the nonprofit you feel deserves to win. See the entire voting schedule below.

    Public Voting Schedule:
    All voting windows are closed. Winners were announced on September 28, 2021. See the winners here.
  • All winners were revealed publicly on September 28, 2021. See the winners here.

UNLIMITED POSSIBILITIES

Whether you’re helping your community or on a solo mission, the Defender can be customized to meet your specific needs. To make more of your world, choose from the four accessory packs below.

  • EXPLORER PACK

    Discover your own trail, no matter the terrain. The Explorer Pack equips the Defender to defy conventions and conquer some of the most uncharted landscapes.

  • ADVENTURE PACK

    Take your passions to new territories. The Adventure Pack equips the Defender to take you off the beaten track and into nature’s playground.

  • COUNTRY PACK

    Bring the muddiest of boots. The Country Pack equips the Defender to embrace the elements and make every journey truly memorable.

  • URBAN PACK

    Conquer the concrete jungle. The Urban Pack equips the Defender to stand out in the suburbs with head‑turning style, confidence and composure.

Land Rover Defender.

YOUR PERFECT DEFENDER AWAITS

Use our configurator to make every detail yours.

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Voting has closed for all categories and winners were announced on September 28, 2021. Rewatch our livestream to see which nonprofits won the new Defender.


NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on 3/9/21 and ends on 8/23/21. TO ENTER MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C. AND 501(C)(3) NONPROFIT ORGANIZATIONS WHO HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit LandRoverUSA.com/DefenderServiceAwards for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.