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“The ‘Defender Service Awards’ are a beloved initiative that we are proud to bring back for a third year. Celebrating the organizations that make a difference in our communities speaks to the core of the Defender brand – that it is most powerful when it’s on a mission to help others.”


Joe Eberhardt, President and CEO,

Jaguar Land Rover North America


The Defender Service Awards team has chosen finalists for each category, and now it's time to cast your votes to help decide which worthy nonprofits win a customized Defender 130 and $25,000. 

Animal, Wildlife & Marine Welfare Award – Presented by Animal Planet

Community pounds and shelters, wildlife rescue, marine conservation. If the wildlife and aquatic animals you rescue need to travel with you, the Defender can be equipped with accessories and an interior protection pack that make the process seamless.

Community Services Award – Presented by ei3

Food, shelter, environment. With so much to do for our communities and the people who call them home, the Defender has the versatility to help however you're needed. 



Search, Rescue & Emergency Support Services Award – Presented by PELICAN

Remote areas, mountain terrain rescues, devastation. The Defender could help your team respond to emergencies in nearly any environment with its advanced terrain and traction control features.

Veteran & Civil Servant Outreach Award – Presented by Hearts & Science

Support, protection, security. From the veterans who are fighting personal battles at home, to the firefighters, first responders and police who keep us safe today, the Defender is ready to serve their needs.

Outdoor Accessibility & Education Award – Presented by OUTSIDE Interactive, Inc.

Recreational activities, adaptive sports, under-resourced youth. To help the people who can truly benefit from the outdoors, the Defender 130 features a third row and room for up to eight.

Defender Service Honorees Award

For previous finalists who didn't win their category. You truly were deserving then, so we’re giving you a second opportunity to win a customized Defender.




Where can I read the full contest rules?

Who can be entered for consideration?


    Only charitable organizations with a 501(c)(3) status or registered Canadian charity status are eligible for the Defender Service Awards presented by Chase. Each charitable organization must fall into one of six categories of service: 1) Veteran & Civil Servant Outreach; 2) Community Services; 3) Animal, Wildlife & Marine Mammal Welfare; 4) Search, Rescue & Emergency Support Services; 5) Outdoor Accessibility & Education; 6) Defender Service Honorees, 2021 & 2022 Finalists.

How can my organization enter?


    Create a video that is up to three minutes long and demonstrates how your charitable organization goes above and beyond to defend your community, the need the organization addresses and how your team would benefit from a Land Rover Defender. During the Contest Entry Period (June 15, 2023 to July 21, 2023), upload your video and information using the entry form by clicking “Enter Now.”

What information must be included in my organization’s submission?


    All video submissions must include an explanation of:

        ·   Your organization’s activities and how they align with the chosen contest category

        ·   How your organization’s activities address the urgent and immediate needs of your community

        ·   How a Land Rover Defender will help move the initiative forward and/or expand its reach

        ·   How your organization will specifically benefit from one or more of the available features on a Land Rover Defender 130

What are the video submission requirements?


    Your submission can be filmed professionally or shot on your cell phone. Any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. For any music included in your video, upon Sponsors’ request, you must be able to provide proof you have secured the rights to use that music for contest, advertising, publicity and promotional purposes. When in doubt, if the music rights are not secured, please do not include music in your video submission.

When are submissions due?


    All entries and accompanying videos must be submitted via the Defender website by July 21, 2023 at 5:00 p.m. ET.

How will voting work?


    After the submission window closes, the Defender Service Awards team will select up to five finalists per category. Finalists will be announced on this page and the vote for winners will open to the public on September 15, 2023. Click on “Vote Now” to watch the finalists’ videos and cast up to one vote per day, per category, for the organization you feel deserves to win.

When will the winners be announced?



    All winners will be announced no later than December 1, 2023.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on 6/15/23 and ends on 11/1/23. TO ENTER MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA, AN ELIGIBLE CHARITABLE ORGANIZATION, AND HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit or for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.