The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

OUR HERITAGE

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

OUR CRAFT

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

OUR ADVENTURES

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

OUR FUTURE

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

ORIGIN OF THE SPECIES

Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy

OUR HERITAGE

OUR HERITAGE

THE IMPOSSIBLE JOURNEY

Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.

OUR ADVENTURES

OUR ADVENTURES

EXPEDITION AMERICA

The LR4 embarked on a 4,375-mile all-terrain adventure stretching across the United States. Land Rover Driving Instructor Tom Collins led the month long expedition along the Trans-America Trail, an off-road motorcycle trail created by Sam Correro. Using Correro's map and Land Rover's standard navigation system, the team journeyed from Asheville, North Carolina to the Pacific Ocean coastline in Oregon, crossing desert, mountains, forests, and farmland.

OUR ADVENTURES

OUR ADVENTURES

EMPTY QUARTER, FULL THROTTLE

The Range Rover Sport takes on Earth’s largest sand desert. Watch Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.

OUR ADVENTURES

OUR ADVENTURES

REMOTE CONTROL

Driving a Discovery through the forbidding mountains of northern Albania, you realise it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.

© 2014 Jaguar Land Rover North America, LLC