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Vintage Range Rover and 2021 Range Rover facing each other.

50 YEARS OF THE RANGE ROVER

CELEBRATING THE BENCHMARK FOR LUXURY AND CAPABILITY

REFINED OVER 50 YEARS

The first 4x4 designed to be as good on the road as it is off it, the Range Rover continues to set the gold standard to this day. Equally at home on Place du Casino, Monaco, as it is in the Sahara Desert, we celebrate the pioneering achievements of our ultimate luxury SUV.

THE EVOLUTION OF AN ICON

1970
FIRST GENERATION
First Generation Range Rover.
1981
IN VOGUE
In Vogue Range Rover.
1994
SECOND GENERATION
Second Generation Range Rover.
2001
THIRD GENERATION
Third Generation Range Rover.
2002
A FAMILY OF
HALF A MILLION
2002 Range Rover.
2005
RANGE ROVER SPORT
Range Rover Sport.
2012
FOURTH GENERATION
Fourth Generation Range Rover.
2014
THE WORLD’S FASTEST SUV
Range Rover Sport SVR.
2018
CRESTING HEAVEN’S GATE
Range Rover Sport PHEV driving up Heaven's Gate.
2020
CELEBRATING
OUR ORIGINS
2020 Range Rover.
First Generation Range Rover.
LANDMARK MOMENT
FIRST GENERATION
YEAR
1970

WHAT HAPPENED?

The new Range Rover is launched on June 17 with a lightweight aluminum V8 engine, permanent 4WD and all-around disc brakes.
In Vogue Range Rover.
LANDMARK MOMENT
IN VOGUE
YEAR
1981

WHAT HAPPENED?

Our first factory-produced, limited-edition Range Rover model—the “In Vogue”—is produced to critical acclaim.
Second Generation Range Rover.
LANDMARK MOMENT
SECOND GENERATION
YEAR
1994

WHAT HAPPENED?

The Range Rover (P38A) is launched with a long wheelbase chassis and restyled semi-monocoque body, plus upgraded electronic air suspension.
Third Generation Range Rover.
LANDMARK MOMENT
THIRD GENERATION
YEAR
2001

WHAT HAPPENED?

The Range Rover (L322) is launched with all-around independent air suspension, demonstrated with drive at RAF Kinloss, Skibo and Novar Estate.
2002 Range Rover.
LANDMARK MOMENT
A FAMILY OF
HALF A MILLION
YEAR
2002

WHAT HAPPENED?

The 500,000th Range Rover model is built at our Solihull production plant in the UK.
Range Rover Sport.
LANDMARK MOMENT
RANGE ROVER SPORT
YEAR
2005

WHAT HAPPENED?

The second model line Range Rover Sport is launched along with new 4.4-liter V8 and 4.2-liter V8 supercharged gasoline engines.
Fourth Generation Range Rover.
LANDMARK MOMENT
FOURTH GENERATION
YEAR
2012

WHAT HAPPENED?

New model is launched on September 6 at the Royal Ballet School, London—the world’s first aluminum SUV.
Range Rover Sport SVR.
LANDMARK MOMENT
THE WORLD’S FASTEST SUV
YEAR
2014

WHAT HAPPENED?

The Range Rover Sport SVR is launched to become the fastest production SUV of all time.
Range Rover Sport PHEV driving up Heaven's Gate.
LANDMARK MOMENT
CRESTING HEAVEN’S GATE
YEAR
2018

WHAT HAPPENED?

The Range Rover Sport Plug-in Hybrid becomes the first vehicle to climb the towering 45-degree, 999-step staircase to Heaven’s Gate in China.
2020 Range Rover.
LANDMARK MOMENT
CELEBRATING
OUR ORIGINS
YEAR
2020

WHAT HAPPENED?

1,970 vehicles are produced to commemorate the 50th anniversary. Available in original launch colors, including Tuscan Blue.

BORN TO EXPLORE

The Range Rover has conquered continents.

DID YOU KNOW?

Four things you never knew about our pioneering SUV.

THE MOVIE STAR

The Range Rover has been featured in over 1,400 films and TV shows, including five James Bond films: Octopussy (1983), The Living Daylights (1987), Tomorrow Never Dies (1997), Skyfall (2012) and Spectre (2015).

THE FIREFIGHTER

In the 1970s, specially-built six wheel Range Rover models were used as fire trucks. Some of them are still in use today.

THE MUSEUM SHOWPIECE

Soon after its launch in 1970, the Range Rover was the first vehicle to be displayed at the Louvre in Paris as an “Exemplary work of Industrial Design.”

THE A-LIST CHOICE

Global stars to have owned a Range Rover include Her Majesty the Queen, ex-Beatle Paul McCartney, basketball legend Michael Jordan and Hollywood royalty Tom Cruise.

Range Rover surrounded by paparazzi.
Modified six-wheel Range Rover fire truck.
Vintage Range Rover parked on rocky landscape.
Range Rover parked outside of a formal event.
Autoplay Stop

OWN RANGE ROVER

Experience our latest evolutions of first-class Land Rover travel.

Range Rover 50/

RANGE ROVER FIFTY

The Range Rover Fifty is elevated with unique Auric Atlas detailing and personal touches, such as the handcrafted “Fifty” script on the Commissioning Plaque, together with the text “1 of 1970”—a reminder of this model’s strictly limited run.

  • RANGE ROVER

    Reflecting its unrivaled heritage, the Range Rover takes design, comfort and craftsmanship to extraordinary new heights. It’s the pinnacle of refined capability.

  • Range Rover Westminster Edition.

    RANGE ROVER WESTMINSTER

    Our limited-edition Westminster Edition is equipped with significant enhancements, building on the prestigious style and substance of the Range Rover.

  • Range Rover SVAutobiography Dynamic Black Edition.

    RANGE ROVER SVAutobiography DYNAMIC BLACK EDITION

    This stunning new edition featuring a Santorini Black metallic exterior and a host of exclusive black design cues enhances the svelte profile of the Range Rover to exude ultimate sophistication.

Some vehicles shown are from the Land Rover global range. Specifications, options and availability will vary between markets and should be verified with your local Land Rover Retailer.