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LAND ROVER NORTH AMERICA TO BE OFFICIAL VEHICLE SPONSOR OF WINTER EQUESTRIAN FESTIVAL (WEF) FOUR

WEF Sponsorship

Land Rover today announces their official vehicle sponsorship of week four of the 2015 Winter Equestrian Festival in Wellington, FL. Taking place at the Palm Beach International Equestrian Center (PBIEC), the annual largest and longest running horse show in the world brings together the top international riders from all over the globe to compete in a 12-week international equestrian festival that runs from January 7 through March 29, 2015.

Acknowledged as one of the finest equestrian venues in the world, the Palm Beach International Equestrian Center, is a 160-acre equestrian destination and the perfect venue for the world’s top show jumping riders to showcase their skills and compete against the best in their class. A highlight of week four is the FEI World Cup™ Grand Prix CSI 5* W presented by Fidelity Investments taking place in the International Arena with a purse of $372,000 on Saturday, January 31st beginning at 7 pm. In addition to the action in the International Arena, the Wellington Eventing Showcase presented by Asheville Regional Airport will feature world class Eventing horse and rider combinations for the first time in the Wellington equestrian space. 
 
"Land Rover takes pride in having a strong established connection with the equestrian community, so we are especially excited to be a part of the Winter Equestrian Festival and the inaugural Wellington Eventing Showcase taking place this weekend,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “This weekend’s schedule of events brings both the Eventing and Hunter Jumper communities together in one location and provides us a unique opportunity to showcase our latest Land Rover line-up to both of these very active equestrian audiences.”


The $50,000 Wellington Eventing Showcase will be a special invitational for top U.S. and Canadian High Performance Riders, plus riders from Australia and New Zealand.  The newly minted competition will take place at The Stadium (Adequan® Global Dressage Festival show grounds), considered the winter equestrian capital of the world, adjacent to the Palm Beach International Equestrian Center (PBIEC) on January 30-31, 2015.  


On site, Land Rover will display their 2015 model line-up and encourage consumers to interact with and consequently learn more about the vehicles and the brand during the five day event. Vehicles on display will include the all-new Land Rover Discovery Sport, luxurious Range Rover Autobiography, the new-generation Range Rover Sport SVR, Range Rover Evoque, and Land Rover LR4.

The new Discovery Sport, is Land Rover’s versatile premium compact SUV and the first member of the new Discovery vehicle family. A dynamic design with a compact footprint provides seven-passenger seating in an available "5+2" configuration. The 2015 Discovery Sport will deliver a highly refined combination of performance and efficiency thanks to a body shell of high-strength steel and lightweight aluminum, a 240hp turbocharged 2.0-liter engine, nine-speed automatic transmission and standard all-wheel drive.

The fourth-generation 2015 Range Rover debuted as the world's first luxury SUV with aluminum unibody construction for significantly improved strength, agility and improved fuel efficiency. The roomiest and most luxurious Range Rover ever, the model still retains the true dual-purpose spirit of the original, combining impeccable British craftsmanship and serene on-road comfort with the brand's renowned all-terrain capability. Developed alongside the new-generation Range Rover, the 2015 Range Rover Sport delivers exceptional on-road dynamics with genuine Land Rover all-terrain capability. The Range Rover Sport presents an assertive and muscular exterior, luxurious interior, and the practical flexibility provided by the option of “5+2” third row seating for occasional use. In addition, the Range Rover Evoque, which gained advanced new driveline technologies and driver assistance features for 2014, enters 2015 with enhancements and the Land Rover LR4 has refined the all-terrain capability for the 2015 model year.


General admission and parking are free at the Palm Beach International Equestrian Center.  For more information on the event, please visit www.equestriansport.com.