LAND ROVER TO MAKE SMORGASBURG LA DEBUT WITH JAMIE OLIVER BESPOKE DISCOVERY
(LOS ANGELES) – November 16, 2017 – Partnering with Smorgasburg for the launch of their Holiday Market, Land Rover will make its Smorgasburg LA debut with a bespoke Land Rover Discovery, created for chef and TV personality Jamie Oliver. Jamie Oliver’s Land Rover Discovery adds to the incredible list of food market vendors and will feature a holiday-take on the Banh Mi sandwich. The ultimate chef’s kitchen on four wheels comes with a host of cooking features including a slow-cooker, barbecue and olive oil dispenser.
Celebrity chef and friend of Jamie Oliver, Donal Shekan, assisted by chef Caroline Artiss, will host an exclusive live cooking demonstration of Jamie’s Banh Mi recipe to showcase the capabilities of the bespoke vehicle at the event. Bringing a distinct twist to the traditional Vietnamese street food, the Banh Mi recipe uses turkey and aims to encourage people to get creative with holiday leftovers.
Smorgasburg attendees will be able to purchase the Banh Mi throughout the day, with all proceeds benefitting Food Forward, a local non-profit dedicated to recovering surplus produce and donating it to those in need.
Donal Skehan said: “I am delighted to work with Jamie again on this project and bring this idea to life at Smorgasburg LA. Together with Land Rover, he has created the ultimate chef’s vehicle and I’m looking forward to serving up the holiday Banh Mi from his kitchen-on-the-go for my fellow Angelenos!”
Housed in the historic five-acre Alameda Produce Market space in Downtown Los Angeles, Smorgasburg LA is a year-round open-air market showcasing innovative flavors from the city’s most exciting food vendors. Sunday, November 26 is the official launch of the Smorgasburg LA Holiday Market, which runs every Sunday from November 26 through December 17. The Holiday Market features LA’s best local makers, designers and vintage collectors in addition to their regular food and shopping vendors, making it the perfect place to find holiday gifts for friends and family. The launch will feature “flash sales” and specials from food and shopping vendors from 10:00-11:00 a.m., encouraging guests to arrive early for the best deals.
Jamie Oliver said: “The team at Land Rover went above and beyond my expectations to create the ultimate kitchen-on-the-go for my family. As Smorgasburg is renowned for being one of the most innovative and creative food markets, I couldn’t think of a better place for my custom Land Rover Discovery to make its first appearance in the U.S.!”
The Jamie Oliver bespoke Land Rover Discovery pop-up will be open at Smorgasburg LA at the intersection of Alameda & Bay St., Los Angeles, CA 90021 on Sunday, November 26 from 10:00 a.m. to 4:00 p.m.
For more information about the bespoke Jamie Oliver Land Rover Discovery, visit http://bit.ly/2ys7TrV.
To learn more about Jamie Oliver’s Discovery story, visit https://youtu.be/ey1OdOa1LFE.
For more information about Smorgasburg LA, visit http://bit.ly/2bCB0he.
To learn more about Food Forward, visit www.foodforward.org.