( MAHWAH, N.J.) – September 15, 2017 – Today, Land Rover announced the launch of the new Land Rover Experience Center Heritage Program, a celebration of the history and legacy of the iconic Defender. The program will allow consumers to drive the Defender off-road at Land Rover Experience Centers across the U.S.
As one of the world’s most recognizable four-wheel drive vehicles and a brand icon since its introduction, the enduring capability of the Defender lives on through the Defender Driving Experience. From September 2017, Land Rover enthusiasts will be able to experience the vehicle’s off-road abilities first-hand at Experience Centers in California, Vermont, and North Carolina.
The Defender will be available at the various Land Rover Experience Centers alongside current Land Rover vehicles from the Discovery and Range Rover families. Consumers participating in the program will gain insight into the heritage of the Defender and put the vehicle through its paces with trails driving across grass, mud, ruts, water crossings, and more with personal coaching from expert Land Rover Experience Instructors.
“Recognized as one of our most iconic vehicles, the Defender has conquered some of the world’s most demanding terrain and we are thrilled to be bringing that experience to consumers through the Land Rover Experience Center Heritage Program,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “Brand loyalists and new fans alike now have the opportunity to get behind the wheel of a piece of history and continue to celebrate this historic Land Rover icon.”
Located at Quail Lodge in Carmel, CA, Equinox Resort in Manchester, VT, and the Biltmore Estate in Asheville, NC, Land Rover Experience Centers offer consumers the opportunity to enjoy the great outdoors while developing off-road skills and testing the capability of Land Rover vehicles, both current and former.
The Defender Driving Experience will launch at all three Experience Centers in half-day and full-day programs starting in September. The half-day experience will cost $1,200 and full-day will cost $1,500.
Find out more and secure your spot for the Land Rover Experience Center Heritage Program.