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Range Rover Velar on display front side view.

( LOS ANGELES) – July 28, 2017 – To introduce the highly-anticipated new Range Rover Velar mid-size luxury SUV and its namesake Zenith Chronomaster El Primero Special Edition watch, Land Rover and Zenith gave an exclusive preview to select Southern California area customers at premium watch retailer Westime on Sunset Boulevard.

The preview was the first showing of the Range Rover Velar in California, which looks to be one of the top global markets for the exciting new Range Rover nameplate. The new Zenith Chronomaster El Primero Range Rover Velar Special Edition watch was on display alongside the Velar, the fourth member of the Range Rover family.

Attendees, who included VIP Zenith, Westime and Land Rover customers, were some of the first to see the Range Rover Velar ahead of its arrival at U.S. retailers this September. The Range Rover Velar brings unprecedented glamour, modernity and elegance to the Range Rover family and fills the white space between the Range Rover Evoque and Range Rover Sport. 

Gerry McGovern Land Rover Chief Design Officer, said, “The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion.”

Julien Tornare, Zenith CEO, said, “The Chronomaster El Primero Range Rover Velar is inspired by two brands whose legacy has been firmly established by a mutually defined strong heritage and the ability to continually explore new horizons. This timepiece further illustrates our commitment to innovation while paying homage to Zenith’s more than 150-year tradition of creating iconic luxury Swiss watches driven by passion and a pursuit of excellence.”

Westime President Greg Simonian added, “Los Angeles is famous for its infatuation with cars, and this community also has a sophisticated palate for quality and luxury. By literally opening our Westime Sunset boutique last night to display the Range Rover Velar alongside Zenith’s fine timepieces, we’ve made this location a perfect universe for clients to appreciate two masters of quality craftsmanship and timeless style.”   

The Velar continues the Range Rover tradition of innovation, incorporating advanced technologies, compelling design and absolute attention to detail. Unique in the segment, the Range Rover Velar offers a sustainable, premium textile seat material as an optional alternative to leather. The woolen upholstery material was developed together with Kvadrat, one of Europe’s leading manufacturers of high-quality design textiles, and is complemented with suedecloth inserts.

Designed to complement the Range Rover Velar, the Chronomaster El Primero Range Rover Velar is the second timepiece in a long-term partnership between the premium Swiss watchmaker and the British luxury SUV brand. Featuring a ceramised aluminum case of 42 mm and beating at 36,000 vibrations per hour, the new Chronomaster El Primero Range Rover Velar Special Edition introduces an appealing brushed grey dial with copper-toned details. Whether on the wrist of an intrepid explorer or an elegant gentleman, it also exudes an inimitably chic aura, enhanced by a new black rubber strap coated with black-toned perforated calfskin. This leather is the same high quality hide used on Range Rover interiors and is secured by a triple folding clasp in DLC-treated titanium.

Designed and engineered at Jaguar Land Rover’s development centers in the UK, the Range Rover Velar will be produced at the company’s Solihull production facility. It goes on sale in the U.S. in September 2017, priced from $49,9001.

Find out more about the Range Rover Velar and Chronomaster El Primero Range Rover Velar Special Edition watch.


(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.