MARCH 28, 2014
Two quintessentially British icons, Land Rover and Barbour announced today their first clothing collaboration for Autumn/Winter ‘14. The collection will include a series of men’s and women’s outerwear pieces and accessories retailed through Barbour and Land Rover distribution channels worldwide. The partnership will be the first time the two brands have officially collaborated, and this will be the first clothing collaboration for Land Rover.
“This partnership fits perfectly with the Land Rover brand; both marques are revered for their all-terrain and all-weather resilience allowing customers to go about their business, whatever the conditions, without compromising on style and comfort,” said Robin Colgan, Land Rover Global Brand Director. “Barbour for Land Rover will produce clothing which will draw from both brand’s rich heritage and shared understanding of how style and functionality work together to culminate in products which are sophisticated, capable, stylish and reliable.”
Inspired by Land Rover’s contemporary design, the collection is a modern interpretation of each brand’s country roots, exuding an elaborate breadth of capability. The line is filled with a variety of pieces encompassing fashionable tailored shapes, including country-inspired luxury with a mix of traditional Barbour rugged construction. The collection consists of a variety of men’s and women’s pieces, including hats, scarfs and matching luggage sets. Each item is carefully constructed with Barbour’s traditional fabrics including compliments of quilts, gilets and a range of wax and wool combinations with leather trims radiating luxury and style.
“There is a strong synergy between Barbour and Land Rover – we are both established British brands with years of heritage, renowned for our understated style and synonymous with the British countryside,” said Steve Buck, Managing Director of Barbour. “The unrivalled reputation of both our brands is founded upon a long history of producing products of the highest quality that combine modern innovation with tradition and heritage. The new Barbour Land Rover clothing range is fit for purpose, luxurious and stylish and we are delighted and proud to be working in partnership with Land Rover.”
The collection will be available from August 2014.