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Bird's eye view Defender on waterfront.

The Defender is a versatile tool, capable of scaling mountains and crossing treacherous rivers—but it’s most powerful when the driver is steering it on a mission to help others.


Over the past year, there have been incredible displays of bravery and resilience. As defenders and helpers in your own right, you have been pushed to your limits—only to discover how truly capable you are. We are inspired by your commitment to serving others. And we want to support you.

For seven decades, Land Rover has been creating hard-working vehicles that are known worldwide for taking service workers on missions to help others. Now we are awarding seven customized Defender models to seven U.S. nonprofits that go Above & Beyond for their communities every day.

We know that great things happen when a highly capable vehicle is driven by highly capable people. From first responders and conservationists to search & rescue volunteers and wildlife advocates—we want to hear your stories.

Create a video up to three minutes long that describes your 501(c)(3) nonprofit’s work, explains what your group is all about, what need you address in your community and how a Land Rover Defender will help support your cause. Check to see when the submission window closes for your category and upload your video and supporting materials here on the Land Rover website before the deadline. The Land Rover team will select five finalists in each category, then voting will open for the public to choose the winning organizations.

Submissions are now closed for Fire Safety & Response, Urban Improvement and Environmental nonprofits.

Voting has closed for the Coastal & Marine Conservation, Search & Rescue, First Responders and Animal Welfare categories. A full list of winners will be announced on September 2, 2021.

Find the full submission and voting schedules below.


Submissions have closed and the Land Rover team is in the process of selecting finalists in the following categories. Be sure to visit this page again on August 11, 2021, when voting begins at 10:00 a.m. EST.


    Wildfires, fire management, evacuation and rescue efforts. When your team is called into action, respond fearlessly in the Defender. The unique unibody structure provides triple the torsional rigidity of a body-on-frame design, making it especially durable in extreme environments.

    Voting opens on August 11, 2021 at 10:00 a.m. EST.


    Community beautification, green spaces, home rehabilitation. If your organization needs to transport materials for use in urban projects, the Defender can be equipped with an expedition roof rack that is capable of handling a 291 lb. dynamic load.

    Voting opens on August 11, 2021 at 10:00 a.m. EST.


    Land conservation, air quality monitoring, environmental maintenance. No matter what kind of environment your team serves, the Defender can take you on your mission. A range of 18” to 22” wheels, including off-road tires, will effortlessly carry you over whatever terrain you traverse.

    Voting opens on August 11, 2021 at 10:00 a.m. EST.


Voting for the following categories has ended. We congratulate our incredible finalists and wish them luck. Winners will be announced on September 2, 2021. In the meantime, please watch the film submissions from our finalists and semi-finalists and support their causes today.


    These five nonprofits go Above & Beyond to protect marine life, clean up the coasts, engage youth in science and nature, and empower veterans through environmental restoration. With an impressive wading depth and durability in a variety of conditions, the Defender could help them tackle their next mission. Watch their video submissions and become inspired by their stories.


    No stranger to harrowing rescue missions in remote areas, the five finalist Search & Rescue nonprofits are truly capable of great things. They scale treacherous mountains in search of avalanche victims, train dogs and their handlers to traverse uncertain terrain in search of lost hikers and mobilize veterans to embark on off-road expeditions. These organizations embody the spirit of boldness that Land Rover champions. A new Defender could take them on their next life-saving trek.


    From medical emergencies to natural disasters, and everything in between, these volunteers are the first to respond when their communities are in need. Their life-saving missions require a vehicle that can not only transport their emergency equipment easily, but also take them off-road if duty calls in uncharted territory. Watch the films from these heroic nonprofits and see how they could benefit from the capable new Defender.


    Through rehabilitating wildlife, rescuing abandoned pets and offering sanctuary for abused farm animals, these nonprofits fervently defend members of their communities—whether they walk on two legs or four. Responding to animal rescue calls often requires a vehicle equipped for seamless transport, whether that means ample cargo space or enough power to effortlessly tow a horse trailer. Learn how these exceptional nonprofits could benefit from a new Defender while protecting creatures great and small. Watch their films now.




  • All of the details you need to enter can be found on our Official Contest Rules page.
  • Only not-for-profit organizations with a 501(c)(3) status are eligible for the Defender Above & Beyond Service Awards. Each nonprofit must fall into one of seven categories of service: Fire Safety & Response, Coastal & Marine Conservation, Animal Welfare, Environmental, First Responders, Search & Rescue and Urban Improvement.
  • Create a video that is up to three minutes and demonstrates how your nonprofit goes Above & Beyond to defend your community, the need the organization addresses and how your team would benefit from a customized Defender. Check this page to see if your category’s submission window is currently open and, if so, upload your video and information by clicking “Enter Now.”
  • All video submissions must include an explanation of:

    • How your organization’s work aligns with the category you’ve chosen to enter
    • How your organization’s activities meet an urgent need in your community
    • How a Land Rover Defender vehicle will help move your organization’s efforts forward and/or expand your reach

  • Your submission can be filmed professionally or shot on your cell phone—any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. Do not include music in your submission; any video containing music will be disqualified.
  • All videos and materials must be submitted via the Land Rover website before each category’s submission window closes.

    Submissions are now closed for all categories.
  • After the submission window closes for each service area, the Land Rover team will select five finalists per category. Finalists will be announced on this page and the vote for winners will open to the public. Click on “Vote Now” to watch the finalists’ videos and cast up to one vote per day, per category, for the nonprofit you feel deserves to win. See the entire voting schedule below.

    Public Voting Schedule:
    All voting windows open at 10:00 a.m. EST and close at 11:59 p.m. EST. Please note that the voting schedule is subject to change and results will not be available in real time.

    Coastal & Marine Conservation: Voting is over. Winners will be announced on September 2, 2021.
    Search & Rescue: Voting is over. Winners will be announced on September 2, 2021.
    First Responders: Voting is over. Winners will be announced on September 2, 2021.
    Animal Welfare: Voting is over. Winners will be announced on September 2, 2021.
    Fire Safety & Response: Voting will begin on August 11 and close on August 23, 2021.
    Urban Improvement: Voting will begin on August 11 and close on August 23, 2021.
    Environmental: Voting will begin on August 11 and close on August 23, 2021.

    Stay up to date and receive email alerts when voting is about to begin for each category.

  • All winners will be revealed publicly on September 2, 2021.


Whether you’re helping your community or on a solo mission, the Defender can be customized to meet your specific needs. To make more of your world, choose from the four accessory packs below.


    Discover your own trail, no matter the terrain. The Explorer Pack equips the Defender to defy conventions and conquer some of the most uncharted landscapes.


    Take your passions to new territories. The Adventure Pack equips the Defender to take you off the beaten track and into nature’s playground.


    Bring the muddiest of boots. The Country Pack equips the Defender to embrace the elements and make every journey truly memorable.


    Conquer the concrete jungle. The Urban Pack equips the Defender to stand out in the suburbs with head‑turning style, confidence and composure.

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Use our configurator to make every detail yours.



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NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on 3/9/21 and ends on 8/23/21. TO ENTER MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C. AND 501(C)(3) NONPROFIT ORGANIZATIONS WHO HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.