LAND ROVER BAR
GO ABOVE AND BEYOND WITH LAND ROVER BAR IN 360. EXPERIENCE THE EXHILARATION OF FLYING ON BOARD THE TEAM’S R1 RACE BOAT, CO-ENGINEERED BY LAND ROVER, IN BERMUDA
HUMAN MACHINE INTERFACE
LAND ROVER HAS COMBINED GEAR-SHIFT PADDLE TECHNOLOGY FROM THE NEW DISCOVERY WITH UNIQUE PERSONALIZATION TO HELP STEER LAND ROVER BAR’S AMERICA’S CUP CAMPAIGN
ON THE EDGE
LAND ROVER BAR IS EXTRACTING MAXIMUM PERFORMANCE THROUGH MARGINAL GAINS WITH THE HELP OF LAND ROVER INNOVATION
CRACKING THE CODE
WHAT’S THE SECRET TO WINNING THE AMERICA’S CUP? PERFORMANCE ENGINEER MAURICIO MUNOZ EXPLAINS HOW LAND ROVER IS APPLYING ITS EXPERTISE IN ARTIFICIAL INTELLIGENCE.
OUR LATEST ENGINE
A 349ft CARBON FIBER WING, DESIGNED TO MAKE THE LAND ROVER BAR RACING MACHINE FLY.
LAND ROVER BAR
LAND ROVER ANNOUNCES ITS TITLE PARTNERSHIP AND EXCLUSIVE INNOVATION PARTNERSHIP WITH BEN AINSLIE RACING
In July 2015, Land Rover announced it would become both Title and Exclusive Innovation Partner to Ben Ainslie Racing (BAR).
Land Rover BAR will challenge for the 35th Louis Vuitton America's Cup in 2017 aiming to bring the cup home to the UK for the first time in the race's 166 year history.
The goal is to design a boat capable of winning the Louis Vuitton America’s Cup for Land Rover BAR, pushing technological boundaries, and advancing Land Rover engineering to benefit future product development.
With daggerboards to lift the catamaran clear of the water for speed, and wings instead of sails, the America's Cup Class boat has been described as 'a fighter jet on water'.
THE BAR TEAM
SIR BEN AINSLIE – TEAM PRINCIPAL AND SKIPPER
The most successful Olympic sailor ever, Ben Ainslie led the Oracle Team USA team to victory in the 34th America’s Cup in 2013. Launching Ben Ainslie Racing (BAR) in 2014 – renamed Land Rover BAR in 2015 – Ainslie’s goal is to bring the America’s Cup back to Britain for the first time ever – where it all began in 1851.
JONO MACBETH – SAILING TEAM MANAGER AND SAILOR
A three-times America’s Cup winner, Jonathan ‘Jono’ Macbeth is the most experienced America’s Cup sailor in the Land Rover BAR team. Macbeth’s Cup career started with Team New Zealand in 1997 before winning the 31st America’s Cup in 2000. Now Land Rover BAR Sailing Team Manager, he retains an active role on-board.
ED POWYS – BOW/TRIMMER
Son of an America’s Cup and Whitbread Race veteran, Ed Powys, has successfully risen through the British sailing ranks since first taking to the water at age seven. An Industrial Design graduate, Powys took his chance on board the Land Rover BAR boat after stepping in for Giles Scott to help the team win the World Series regatta in Portsmouth last year.
GILES SCOTT - STRATEGIST
Giles Scott is the world’s most exciting sailing talent. The triple world champion sailed unbeaten for two years in the Finn Class and succeeded Land Rover BAR teammate, Sir Ben Ainslie, by winning Olympic gold in Rio in 2016. The Strategist has one of the most critical roles on board.
PAUL CAMPBELL-JAMES - TACTICIAN
A versatile sailor with a strong background in both mono and multihull racing, Paul Campbell-James brings advanced technical ability to Land Rover BAR. He was helmsman with the Luna Rossa Challenge during the 2012/13 America’s Cup World Series, and held a reserve role for the team’s 34th America’s Cup campaign.
DAVID ‘FREDDIE’ CARR - BOWMAN
During his racing career, David ‘Freddie’ Carr has campaigned for three America’s Cups, for Britain in 2003, Sweden in 2007 and most recently for Italy. He has mounted the podium an impressive 8 times, from 12 America’s Cup events. He says, ‘I can’t think of a major life lesson that doesn’t relate to my sailing life.’
NICK HUTTON - TRIMMER
Devon-born Nick Hutton brings extensive multi-hull racing expertise to the Land Rover BAR team. His America’s Cup experience includes bowman with the Italian America’s Cup entry, Luna Rossa Challenge, winning the 2012/13 ACWS and finishing runners up in the Louis Vuitton Cup – the 30th anniversary of the event.
ANDREW MCLEAN – TRIMMER AND SYSTEMS ENGINEERING LEAD
New Zealander Andrew "Animal" McLean is an experienced inshore and offshore racer. He has campaigned three times for the America’s Cup – twice for his home country New Zealand. A qualified mechanical engineer, Andrew was also part of the winning 2007 Louis Vuitton Cup team with fellow New Zealander and Land Rover BAR teammates, Jono Macbeth and Ben Ainslie. Andrew also plays a vital role in the Land Rover BAR team as Team Leader of Systems Engineering.
LEIGH MCMILLAN - SAILOR
Leigh McMillan has been one of the world’s top multihull sailors for the last decade. With two appearances for Team GB at the Olympic Games in 2004 and 2008, his ability to win consistently made him the obvious choice to join Land Rover BAR, as multihulls were introduced to the America’s Cup in 2010.
MATT CORNWELL – GRINDER/BOW
Matt Cornwell has campaigned for two America’s Cups, with Areva Challenge in 2007 and GBR Challenge in 2003. Two-time America’s Cup campaigner, Cornwell, brings a huge wealth of mono-hull, multi-hull, fleet and match racing experience to the team. He was part of the winning 2010 World Match Racing Championship team with Ainslie.
XABIER FERNANDEZ – WING TRIMMER / BOW
Xabi Fernandez began sailing at the age of seven, inspired by his parents. His first boat was an Optimist, before moving into the Vaurien double-handed junior dinghy with his brother until he was 17. After that he moved in the Olympic 470 for a while, before joining Iker Martinez in the Olympic 49er in 1998. It was this boat that allowed Fernandez to make the jump to a professional sailing career, after winning world championships and Olympic gold.
BLEDDYN MON – WING TRIMMER / GRINDER
Bleddyn was born in Bangor and started sailing at an early age from Traeth Bychan on Anglesey – initially with his brothers in Mirrors before moving on to a Topper. In his teenage years, he became a World and European medalist in the 29er. Since then, Bleddyn has studied Mechanical Engineering Aerospace at the University of Southampton, which included a 12-month industrial placement with the Red Bull Formula 1 team as part of the Aerodynamic Development Group.
MARTIN WHITMARSH - CHIEF EXECUTIVE OFFICER
Martin Whitmarsh is CEO for Land Rover BAR, a position that he formerly held with the McLaren Group. Whitmarsh studied engineering at Portsmouth University, BAR’s home port, before starting his career at BAE Systems’ Hamble facility. By 1997 Martin was Managing Director of the McLaren Formula One team, eventually rising to CEO of McLaren Racing, where he steered the team to multiple F1 Championship titles.
RICHARD HOPKIRK - ENGINEERING MANAGER
Cambridge & Harvard graduate, Richard Hopkirk, is one of the world’s foremost performance engineers. At McLaren Racing, Hopkirk was Lewis Hamilton’s Race Team Tactician, but it was his work at McLaren where he took the P1 Hybrid engineering program from initial ideas to worldwide consumer use that Hopkirk’s world class engineering talents truly were on show. Hopkirk has coordinated a team of designers and engineers to help to build the British Challenger’s America’s Cup Finals boat.
MAURICIO MUÑOZ – MACHINE LEARNING ENGINEER
Mauricio Muñoz is part of the Self Learning Car team and is one of many young talented Jaguar Land Rover engineers lending their expertise to the Land Rover BAR design team. After graduating from university in Germany, completing a Masters in software engineering and machine learning at MIT in Boston, he was recruited directly into Jaguar Land Rover’s Advanced Engineering Team.
ABOUT THE BOAT
The Land Rover BAR fleet share the same name – Rita. The name dates back to 1992, when Ben Ainslie’s mother sewed a badge of St Rita into his lifejacket. St Rita is patron saint of impossible dreams and, in 1992, becoming the most successful Olympic sailor ever must have seemed an impossible dream.
Foiling catarmarans are constructed with twin hulls, joined by cross members and a 'trampoline' platform. The rig is the mast, the wing (in place of sails), the jib, a smaller sail in front of the mast, and the cables that hold it in place. The daggerboard, a removable centreboard that can be lowered into the water, and rudders on each hull controlled by a tiller, provide stability. The hydrofoils lift the hull clear of the water at speed.
The AC45f uses a wing sail in place of a conventional sail. This is exactly what it say it is — a wing, just like an airplane and at 70.5ft tall roughly the length of a Boeing 737’s wing. It has two distinct sections, and each can be controlled independently. When the boat is travelling at 50mph — creating its own ‘apparent wind’ — the wing is generating around 100bhp.
DESIGN AND ENGINEERING
Land Rover's advanced engineering teams at Gaydon, Whitley and Warwick University in the UK identified three innovation projects where they could collaborate on the boat's design - wings, controls and performance/stability. The America's Cup Class boats use solid fixed wings instead of sails - optimized aerodynamically using advanced computational fluid dynamics to maximize power and speed.
HOW THE BOAT IS CONTROLLED
The innovative wing sails and daggerboards that help lift the boat's hull clear of the water are controlled by hydraulics in place of sheets (ropes) and powered by the crew. Land Rover's human machine interface expertise is improving the efficiency of power generation.
STABILITY AND PERFORMANCE
Land Rover has lent its advanced 'machine learning' (an elementary form of Artificial Intelligence) and capabilities expertise to help Land Rover BAR process F1-levels of performance data generated by its test boats. It is vital that the foiling boats remain as stable as possible at high speeds.
What’s the secret to winning the America’s Cup? Performance engineer Mauricio Munoz explains how Land Rover is applying its expertise in artificial intelligence.WATCH THE FILM
Join the Land Rover BAR Academy crew in the midst of action during an Extreme Sailing Series race in Cardiff. Experience the thrill of flying across the water in a hydro-foiling catamaran with an exciting new angle on the fast-paced sport of sailing.WATCH THE FILM
The team analyzes formulas and creates technologies to advance the engineering capabilities of Land Rover BAR. There’s a shared passion to become faster – to stay one step ahead of the competition. At the heart of this is our new carbon fiber wing.WATCH THE FILM
In order to win one of the toughest challenges in international sport, marginal gains need to be discovered and maximized. The Land Rover BAR team talks about how our partnership boosts the overall technical design team to get the very best from their vessel.WATCH THE FILM
Jaguar Land Rover’s Head of Research & Advanced Systems Engineering, Tony Harper, gives us some insights into the reasons Land Rover’s expertise and capabilities have been brought to the team. It’s all about understanding key components and optimizing them for racing conditions.WATCH THE FILM
BOAT SPECS - BOAT SPECS
1320KG PLUS CREW 2400KG PLUS CREW
437.5KG (5 CREW)
83.5 SQM 106.5 SQM
30 SQM 36 SQM
TOTAL UPWIND SAIL AREA
133 SQM 142.5 SQM
TOTAL DOWNWIND SAIL AREA
ONE DESIGN UNIQUE TO TEAMS
ONE DESIGN CHOICE OF FOILS AND EXTENSIONS
TILLER TWIN STEERING WHEELS
MANUAL TWIN GRINDING STATIONS
THE LOUIS VUITTON AMERICA'S CUP
A BRIEF HISTORY
The America's Cup trophy, known affectionately as 'the Auld Mug', has never been won by a British team, in spite of the race originating off the Isle of Wight in 1851. Land Rover BAR will race in the 35th Louis Vuitton America's Cup in Bermuda in 2017, aiming to bring the trophy home at last.
WHERE IT ALL BEGAN
The America’s Cup is the oldest international sporting trophy in the world. First awarded to the winner of a single Round the Isle race organized by The Royal Yacht Squadron in 1851, it was won by the sole US entry, the schooner ‘America’ and the cup was renamed in its honor.
166 YEARS OF SAILING EXCELLENCE
Boats sailing under the banner of The New York Yacht Club successfully defended the Cup against all challenges for the next 132 years, until the Australian team won in 1983. Now Land Rover BAR aims to bring the Auld Mug home for the first time.
In 2013 the strongest challengers New Zealand found a loophole which allowed them to adapt their 72ft catamaran’s daggerboards into hydrodynamic foils allowing their boat to ‘fly’ out of the water. ‘Foiling’ had not previously been seen on a boat close to the size of their 2013 America’s Cup entrant.
A VERY BRITISH CHALLENGE
In 2013, Oracle Team USA won against the odds, with Ben Ainslie at the helm. Afterwards, he returned to Britain to found Land Rover BAR and mount a very British challenge to the historically US-dominated race.
Download the Jaunt VR app to go Above and Beyond and experience the exhilaration of flying on board the Land Rover BAR R1 racing machine in immersive virtual reality.DOWNLOAD THE APP
Land Rover has combined technology from the All-New Discovery with unique personalization features to help Sir Ben Ainslie drive the Land Rover BAR America’s Cup campaign in Bermuda.READ FULL ARTICLE
Land Rover BAR has launched the boat they believe will make sailing history. One of the fastest, most technically advanced craft on the water has been developed with Jaguar Land Rover engineers with one aim: to win the world's oldest sporting trophy.READ FULL ARTICLE
Land Rover BAR won the overall Louis Vuitton America’s Cup World Series title, putting the team in a commanding position going into the America’s Cup Final in Bermuda.READ FULL ARTICLE
The official app for Land Rover BAR, the British challenger for the 35th America’s Cup led by four-time Olympic gold medalist Sir Ben Ainslie.DOWNLOAD THE APP
(New York, N.Y.) - May 9, 2016 -- The sun came out and the winds finally picked up on the Hudson River, New York, to round off a star studded weekend of America’s Cup racing for Land Rover BAR.READ FULL ARTICLE
(New York, N.Y.) – May 4, 2016 - Sir Ben Ainslie today announced the British team's arrival on U.S. shores by calling time on trading at the New York Stock Exchange ahead of the Louis Vuitton America's Cup World Series event.READ FULL ARTICLE
(MAHWAH, NJ) – April 28, 2016– As Title and Exclusive Innovation Partner, Land Rover is working closely with Land Rover BAR to deliver a winning combination of advanced engineering, world-class design and innovative technology as the team heads to New York from May 6-8 for the next leg of the America’s Cup World Series.READ FULL ARTICLE
When Land Rover became both Title and Exclusive Innovation Partner with Ben Ainslie Racing in July 2015, together they launched a technology and innovation challenge, combining research and development capability to make breakthroughs and deliver the vital competitive edge on and off the water.READ FULL ARTICLE
Opened in 2015, the Land Rover BAR headquarters is the campaign base for Ben Ainslie and his team to launch their bid to bring the America’s Cup home to Britain in 2017.READ FULL ARTICLE