VIRGIN AMERICA ANNOUNCES LAND ROVER AS AN ENTERTAINMENT LAUNCH PARTNER
IRVINE, Calif. – July 18, 2007 — Virgin America, the new U.S. start-up airline which plans to begin domestic service in August, today announced that it has finalized an agreement with Land Rover, to become an Entertainment Launch Partner on Red™, Virgin America's inflight entertainment system.
In a phased approach over the next year, Virgin America's guests will have the opportunity to learn more about the Land Rover brand, its' dealer network, and some of the vehicles' exciting features, from within an exclusive partner area on Red™, the airline's industry leading onboard entertainment system. Red™ will offer its customers 'pay-per-view' movies, live TV via satellite, a wide array of audio music entertainment including the ability to compile individual audio playlists, a selection of electronic games, and even meals on-demand.
"Land Rover's involvement and participation as a launch partner will provide a unique content experience for our guests," said Charles Ogilvie, Virgin America's Director of Inflight Entertainment & Partnerships. "We hope that the excitement of the Land Rover brand will inspire their future travel adventures."
"Consumers are attracted to Land Rover because of its adventurous nature and its ability to deliver extraordinary experiences and they will now find a kindred spirit in our new relationship with Virgin America." said Finbar McFall, Vice President, Marketing, Land Rover North America. "Virgin America's innovative design and guest features align perfectly with Land Rover's core brand values, so we are delighted to be onboard for the launch."
Virgin America anticipates announcing additional IFE team members, content relationships and strategic partners in the near future.
