The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

OUR HERITAGE

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

OUR CRAFT

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

OUR ADVENTURES

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

OUR FUTURE

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

ORIGIN OF THE SPECIES

Maurice Wilks was Land Rover’s first innovator.

ORIGIN OF THE SPECIES

Maurice Wilks was Land Rover’s first innovator.

OUR HERITAGE

THE IMPOSSIBLE JOURNEY

Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.

OUR HERITAGE

THE IMPOSSIBLE JOURNEY

Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.

OUR CRAFT

Land Rover Vehicle Off-Road in Downhill

PERFECT SETTING

Terrain Response®1 monitors driving conditions and automatically optimizes the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.

Base frame of Land Rover Vehicle

TRAVEL LIGHT

Strength doesn't have to be heavy. We’re leading the manufacturing of more efficient aluminum body cars because we believe that enlightened ideas are always the most durable.

Natural Multicolored Materials

INNER BEAUTY

Land Rover has long been associated with the great outdoors, but we're obsessed with the experience inside our vehicles too. Only the finest natural materials and the most skilled craftsmen will do.

Vehicles Being built in the Engine Room

ENGINE ROOM

Our engines are a product of their environment. Peer under the hood of Land Rover, inside the epicenter of expertise that fuels every one of our cars.

Male in Room Testing 3D Imaging and Virtual Reality

CAVE EXPLORERS

Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.

OUR FUTURE

Illustration of Land Rover Vehicle Off-Road Driving Uphill

SUDDENLY EVERYTHING’S CLEAR

Introducing the Transparent Hood12. A blatant attempt to win over technophiles? You’ve seen straight through us.

Illustration of Land Rover Vehicle With Headlights On

BLAZE A TRAIL

Advanced laser terrain scanning headlights12 do more than just illuminate, they calculate the best possible route and engage Terrain Response®1 to get you safely round obstacles, through gaps and over all-terrain.

Illustration of Person Testing Remote Control on Display

THE FUTURE BECKONS

Remote control12 is just one indicator of our handle on tomorrow’s automotive technology. As the Discovery Vision Concept demonstrates, we’re into feats not features.

Illustration of Land Rover Vehicle with Doors Open

HUMAN MACHINE INTERFACE

The new concept technologies in the Discovery Vision Concept, include Gesture Control technology, interactive Smart Glass, and passenger infotainment systems.