LAND ROVER, WITH VIRGIN GALACTIC, TO SEND BRAND AMBASSADOR BEAR GRYLLS TO SPACE FOR HIS MOST ULTIMATE ADVENTURE YET

  • Bear Grylls to join the incredible community of more than 700 Virgin Galactic pioneering Future Astronauts from 58 countries
  • Land Rover offering four friends the chance to win a space flight with Virgin Galactic in celebration of the recent debut of the new Discovery Sport
  • New film provides breath-taking detail on space flights and what astronauts will experience as the grand prize of the ‘Galactic Discovery’ competition

Land Rover has announced today that extreme adventurer and brand ambassador,Bear Grylls’ next adventure will be his most ultimate yet, travelling to space.

Land Rover is funding Bear's latest adventure by giving him a Virgin Galactic ticket to space, made possible by the partnership between the two companies. Bear will join the pioneering group of more than 700 Virgin Galactic Future Astronauts, including other high profile names, from around the world that have all reserved tickets to experience the magic of space for themselves.

Bear recently helped launch Land Rover's 'Galactic Discovery' competition* - giving four friends a truly once-in-a-lifetime chance to win a trip to space. Worth over $1million, the top prize will see the winners take a one-week trip to Spaceport America in New Mexico, where they will undergo three days of training and preparation. They will then share the same experience as Bear as they take a Mach 3.5 ride to space in Virgin Galactic's SpaceShipTwo, enjoying out of seat zero gravity and life changing views of planet Earth.

Bear commented, “This prize really is the ultimate adventure of a lifetime. I’ve stood on top of Mount Everest and looked up at the black above me, thinking ‘there’s only one place higher to go now’. As humans, it is in our DNA to go where people have never been before, and now four friends have the opportunity to do that.”

A short film has been created as part of Land Rover's 'Galactic Discovery' competition*, which offers four friends a once-in-a-lifetime chance to win a trip to space. The voiceover in the film provides a step by thrilling step account of the planned Virgin Galactic space experience. From arrival at the Norman Foster-designed Gateway to Space facility at Spaceport America in New Mexico, to the Mach 3.5 vertical rocket ride into the black sky of space, to the award of astronaut wings back on terra firma!

Gabi Whitfield, Global PR Director for Land Rover said, "We knew the appetite for space travel would be huge around the world but also that this is still an area most people know very little about. We wanted to give our competition entrants as much detail as possible on the prize, to get them really excited about this once-in-a-lifetime experience.”

*Galactic Discovery Terms & Conditions - http://www.landroverusa.com/terms-and-conditions-virgin-galactic.html

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