HISTORY OF INNOVATIONS

Over the last 45 years Range Rover has delivered a series of industry firsts as it has evolved into the peerless luxury vehicle we know today

FIRST EVER LUXURY SUV

The original Range Rover was the first 4x4 designed to be as good on-road as it was off-road. It took 4x4s out of the mud and onto the motorway.

FIRST ELECTRONIC TRACTION CONTROL

Range Rover was the world’s first 4x4 to be fitted with Electronic Traction Control.

PREMIUM DIESEL SUV

The 2016 Range Rover lineup features the Td6 Diesel that outputs 440 lb-ft torque while achieving 32% greater highway fuel efficiency.

FIRST ALL-ALUMINUM SUV

The Fourth Generation Range Rover is the world’s first all-aluminum SUV.

CULTURE

CULTURE

A WORK OF ART

Soon after its launch in 1970, the Range Rover was the first car to be displayed at the Louvre, as an ‘Exemplary work of Industrial Design’.

CULTURE

CULTURE

A MOVIE STAR

Range Rovers have featured in 1,433 films and TV shows.

CULTURE

CULTURE

AND THE CHOICE OF CRITICS

The Fourth Generation Range Rover has won more than 80 awards including Luxury Car of the Year by What Car? and Best Luxury SUV from Edmunds.com and Forbes.

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Range Rover was the first luxury SUV in the world in 1970 and 45 years on it continues to lead the way. The latest model is the most desirable and sophisticated Land Rover ever, mixing peerless comfort with cutting edge technology to provide the ultimate luxury vehicle experience.

Nick Rogers Jaguar Land Rover Director Global Engineering Operations

FOUR GENERATIONS

FOUR GENERATIONS

FOURTH GENERATION – CURRENT MODEL

The current Range Rover model was the first SUV in the world to feature a lightweight all-aluminum body.



Last year, Range Rover became the first vehicle to feature Land Rover’s innovative All-Terrain Progress Control (ATPC) system – technology designed to enhance off-road capability by automatically maintaining an ultra-low crawl speed over obstacles, allowing the driver to concentrate on steering the vehicle.



The Fourth Generation Range Rover is also available in the instantly recognizable, superbly engineered and beautifully appointed Long Wheelbase.

FOUR GENERATIONS

FOUR GENERATIONS

THIRD GENERATION (2001 – 2012)

The arrival of the Third Generation Range Rover delivered significant improvements over its predecessor in every department. Bigger and more spacious, the interior was inspired by high-end yacht designs, fine furniture and first-class airline seating. The result was one of the most luxurious vehicle interiors in the world.


Technological highlights included the addition, in 2010, of ‘virtual’ instruments. As engine technology advanced, the Third Generation Range Rover line-up expanded. First came the 4.2 liter V8 Supercharged petrol engine in 2005, followed by all-new 5.0 liter V8 engines three years later.

FOUR GENERATIONS

FOUR GENERATIONS

SECOND GENERATION – P38A (1994 - 2001)

The Second Generation Range Rover or P38a – so named because it was developed in building 38A in the Solihull factory in the UK – arrived in 1994 delivering an even more luxurious interior, greater on-road ability and off-road capability than its predecessor. Key design features made it instantly recognizable as a Range Rover and the iconic silhouette, floating roof, clamshell hood, practical split tailgate and continuous waistline endure to this day.


Technological highlights included the addition of height adjustable suspension and an enhanced engine line-up, with 4.0 and 4.6 liter versions of the petrol V8 providing greater performance than ever before.

FOUR GENERATIONS

FOUR GENERATIONS

FIRST GENERATION – CLASSIC (1970-1994)

The Range Rover story began in the seventies as Land Rover looked to revolutionize the growing 4x4 leisure market with the first ever luxury SUV. The First Generation model, known as the Classic and originally only available as a two-door, went on sale in the UK in 1970 featuring a lightweight aluminum V8 engine, full-time four-wheel drive and four-wheel disc brakes. Numerous variants and upgrades were introduced during its 25-year lifespan, including the addition of a four-door model in 1981 and an automatic gearbox in 1982.


It arrived in the United States in 1986, and innovations continued at a pace. In 1989 it became the world’s first 4x4 to feature anti-lock brakes. Then in 1992 it celebrated another SUV first with the introduction of Electronic Traction Control and Automatic Electronic Air Suspension.

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JOURNEYS

JOURNEYS

DARIEN GAP CROSSING (1972)

The original 1970 Range Rover combined excellent on-road handling and refinement with uncompromised all-terrain capability, and subsequent generations have maintained its status as the most desirable luxury SUV.


In 1972 Range Rover became the first vehicle to complete an 18,000-mile Trans-America expedition, staged by the British Army, which included the perilous crossing of the Darien Gap in South America.

JOURNEYS

JOURNEYS

CROSSING THE SAHARA DESERT (1974)

The Range Rover’s reputation for unrivalled all-terrain capability was cemented by a number of high-profile endurance tests. The Darien Gap success was followed in 1974 by the successful completion of an epic 7,500-mile trek across the Sahara Desert in 100 days.

JOURNEYS

JOURNEYS

LONDON-SYDNEY MARATHON (1977)

In 1977, the Range Rover cemented its good name for capability with victory in the 4x4 class of the 18,750-mile London-Sydney marathon.

JOURNEYS

JOURNEYS

PARIS – DAKAR RALLY (1979 & 1981)

The Range Rover won the first Paris – Dakar Rally in 1979, followed by another win in 1981.


Then, in 1985, the diesel-powered Range Rover ‘Bullet’ broke 27 speed records, proving Range Rover’s all-round capability.

JOURNEYS

JOURNEYS

SILK ROUTE (2013)

Three Range Rover Hybrids complete a 9,950-mile endurance expedition following the ancient silk route, overland from the UK to India.

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RANGE ROVER

The pinnacle of refined capability.

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When the Range Rover was introduced 45 years ago, it changed the way the world went off-road. Over the years, it has come to represent the very height of British design. Keep up with the latest Range Rover developments as they happen.

© 2016 Jaguar Land Rover North America, LLC